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Mitsubishi Accessories

Category:Mitsubishi News

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Download Genuine Mitsubishi Accessories Catalogues

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History of Mitsubishi Motors

Category:Mitsubishi News
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Mitsubishi's automotive origins date back as far as 1917, when the Mitsubishi Shipbuilding Co., Ltd. introduced the Model A, Japan's first series-production automobile. An entirely hand-built seven-seater sedan based on the Fiat Tipo 3, it proved expensive compared to its American and European mass-produced rivals, and was discontinued in 1921 after only 22 had been built.

In 1934, Mitsubishi Shipbuilding was merged with the Mitsubishi Aircraft Co., a company established in 1920 to manufacture aircraft engines and other parts. The unified company was known as Mitsubishi Heavy Industries (MHI), and was the largest private company in Japan. MHI concentrated on manufacturing aircraft, ships, railroad cars and machinery, but in 1937 developed the PX33, a prototype sedan for military use. It was the first Japanese-built passenger car with full-time four-wheel drive, a technology the company would return to almost fifty years later in its quest for motorsport and sales success.

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Mitsubishi Motors corporate tagline.

Category:Mitsubishi News

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In 2008 Mitsubishi Motors announced its new Corporate Tagline: Drive@earth.

Mitsubishi Motors commitment to "Drive@earth"

Mitsubishi Motors corporate tagline "Drive@earth" holds two meanings: a renewed focus on the connection between driving and environmental issues, and a reference to the unique variety of landscapes our planet offers us to discover.

"Drive@earth" has its roots in the new " Step Up 2010" mid-term business plan, announced on February 29th, 2008. Mitsubishi Motors is committed to building vehicles that demonstrate the synergy between dynamic and environmental performance, and in this way building a connection to customers, to communities, and ultimately to the natural world around us.

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